So how do I know what universities want? Start by reading about the university, the course you want to study and the "entry profiles" as these will give you information about the type of student the university is looking for. Universities also want the truth so do not lie about your abilities and they want your writing so do not ask someone to write the personal statement for you. Some areas to cover include why you want to study this subject, what your future career plans are, what you do in your free time, what skills you have (academic and non_academic), what's interesting and/ or different about you.
Your introduction and even your first sentence are the most important part of your personal statement. This is where you can grab the attention of the admissions representative. Make your first sentence unique and compelling. It is recommended that you state in a creative way WHY you want to undertake this field of study in your first sentence. The rest of your introduction should provide a brief explanation that supports this first statement. Divide the word limit by the three parts of your personal statement by allocating your introduction around 30%.