Highlight your accomplishments _ Some of your achievements may not fit into any categories on the application; talk about these accomplishments in the personal statement so they aren't left out. You could also use the personal statement to elaborate on an achievement that you are particularly proud of, but could not address in detail on another part of the app. Think of the personal statement as an opportunity to tell admissions officers anything you want them to know that wouldn't be perfectly clear otherwise. Don't be afraid to brag about yourself; your application is really all about selling a product__you__to the college.
Keep it short and sweet _ It's tempting to write after page of additional information to include in your personal statement. To be most effective, however, you should cap your statement at no more than one page, or about three paragraphs. The last thing you want to do is bore the person reading your application. So find one or two things you'd like to talk about and address these points strongly. Try to make your statement pop__use strong words, active voice and short paragraphs. The goal should be to make your reader want to know more after reading your piece, not be thankful that it's finally over.