A great exercise to conduct before you begin to put together your admission essay is to start with a sample. This way you can see exactly what goes on a personal statement and you can also check out how the tone of the writer is and what they actually are emphasizing.
In talking to Admissions Representatives across the country, there is one aspect of a personal statement they all agree on _ BE YOURSELF and let them get a feel for the type of person you really are. This includes your motivations and the ability to evaluate your personal experiences and the effect they had on you. If you can understand that 8 out of 10 personal statements fail to do this, then you are well on your way to being 1 of the 2 applicants in every 10 that stands out.