The body of your personal statement is going to be hard work _ you need to use around 50% of your word limit to give the admission representatives concrete evidence of why you stand out from the crowd in this application process. The body is also where you will be answering questions and giving examples of experience and affects of experience. Answers and evidence need to keep reflecting who YOU really are. If you're struggling to keep under the word limit, allocate each question a word limit as well.
7. Say something potentially offensiv _ Again, not much explanation needed on this one. You do not know anything about the people who are reading your personal statement. Assume they are very sensitive on all issues and write accordingly. Do not assume they agree with any of your political, social, or religious views.