So how do I know what universities want? Start by reading about the university, the course you want to study and the "entry profiles" as these will give you information about the type of student the university is looking for. Universities also want the truth so do not lie about your abilities and they want your writing so do not ask someone to write the personal statement for you. Some areas to cover include why you want to study this subject, what your future career plans are, what you do in your free time, what skills you have (academic and non_academic), what's interesting and/ or different about you.
The most convincing personal statements often consist of your academic records, accomplishments, and extra_curricular activities. It may also include any incredible circumstances, challenges, or adversities you have faced and the manner in which those bottlenecks have been overcome. There is nothing wrong in mentioning about your initiative, inspiration, headship, perseverance, and your ample experience in moving with other cultures. In short, all positive qualities or all achievements in light of the opportunities available to you can be mentioned.