8. Show your inferiority complex or your superiority complex _ Many applicants have trouble striking the balance between promoting themselves and not coming off as arrogant in their personal statement. A personal statement is a marketing document and has to showcase your strengths. Yet many applicants err on the side of humility, such as using self_deprecating language; or describing weaknesses and previous failings without explaining how they've worked to turn those weaknesses into strengths. Admissions committees do not admit candidates out of pity! Other applicants err on the side of conceit, giving the impression that they don't really need any advanced training because they know so much about the field and have so much experience. They fail to describe what they expect to gain from a specialized course of education. You want to walk the line between these extremes. Assert that you are very well_qualified to begin this course of study, and that you have the preparation, motivation, maturity and focus they seek. Then stress your planned specialization, what you will gain from attending their program, and how you need the training they offer to succeed as a professional.
So let's take a look at the way your personal statement should be structured? If you spent, time analysing our sample personal statements http://www.getintouni.com/Samples you will see that each paragraph revolves around one particular incident or the subject area of study. Although the personal statement should logically flow from start to finish, none the less, unlike a book with a distinctive story running through it and building up to a climax, a personal statement is episodic in style and content so each paragraph stands out.