Conducting background research from related sites This entails a visit to the Web site of your chosen school and other relevant Web sites from which you might glean information. The main purpose of conducting research is to ensure your essay will meet ALL the requirements of your chosen school in terms of word count and content, and that you will be able to zero in on the qualities they are looking for in an applicant and include these in your essay.Identifying a basic idea or theme
The PS should always end on a positive note, and the conclusion should summarize the body of the statement. It is important to reiterate the primary message of the personal statement and thank the audience for their consideration. This will leave the reader with positive images of the applicant as they put the personal statement down.