Another problem often discovered at this stage is the presence of too many short sentences and paragraphs that seem choppy and abrupt. As a solution, try to develop these into longer, more graceful sentences. Formal writing generally utilizes longer sentences, so try using more compound and complex sentences. Using long sentences add flavor and variety to your writing, not to mention the fact that it also showcases your proficiency with words. You can also consider the word_count limit at this time and begin omitting unnecessary details that may only bog down your essay and make it unfocused. How can information be "condensed" while keeping the essence and maintaining the relevance of the essay? You can remove adverbs and excessive modifiers, as well as transform detailed sections to general statements.
If you are applying to several different schools using one generic statement will be easily recognized and just as easily dismissed. WHY _ because you will be seen as not making an effort sell yourself to this particular school, low effort equals low interest to admissions representatives. Remember the admission committee will likely view thousands of these statements from qualified candidates and they will spot a weakness, flaw or lack of attention to the process in a heartbeat. What you don't want to do is give this committee an easy excuse to dismiss your statement and application.