If you are applying to several different schools using one generic statement will be easily recognized and just as easily dismissed. WHY _ because you will be seen as not making an effort sell yourself to this particular school, low effort equals low interest to admissions representatives. Remember the admission committee will likely view thousands of these statements from qualified candidates and they will spot a weakness, flaw or lack of attention to the process in a heartbeat. What you don't want to do is give this committee an easy excuse to dismiss your statement and application.
What in my past did I have to overcome to be where I am today? Can I relate these experiences to my goals for the future or my motivation? Who are my influencers and role models and why? Remember these don't have to be famous people; they could be a neighbor, sibling or your parents. What are my career goals? Why do I want to continue my studies? When and why am I interested in my chosen field of study? How has this shaped me so far and what has it taught me about myself? Are there weaknesses in my application? Do I have gaps or inconsistencies on my academic records that I can explain? What are th e strengths of my application? Do I have awards, recommendations or honors that are relevant which I should mention? Field experience: _ Internships and jobs relevant to my field of study including skills learned and experience gained Has my field experience prepared me for my future career _ how so? _ What social services/volunteer programs have I been involved in? What did these teach me in general and about myself? Did these relate to my field of study? _What extracurricular activities have I been involved in and have they contributed to my studies or professional goals?