8. Show your inferiority complex or your superiority complex _ Many applicants have trouble striking the balance between promoting themselves and not coming off as arrogant in their personal statement. A personal statement is a marketing document and has to showcase your strengths. Yet many applicants err on the side of humility, such as using self_deprecating language; or describing weaknesses and previous failings without explaining how they've worked to turn those weaknesses into strengths. Admissions committees do not admit candidates out of pity! Other applicants err on the side of conceit, giving the impression that they don't really need any advanced training because they know so much about the field and have so much experience. They fail to describe what they expect to gain from a specialized course of education. You want to walk the line between these extremes. Assert that you are very well_qualified to begin this course of study, and that you have the preparation, motivation, maturity and focus they seek. Then stress your planned specialization, what you will gain from attending their program, and how you need the training they offer to succeed as a professional.
You already know that your personal statement could be the one factor that keeps you out, or lets you into the school of your dreams, but you may not know how important it is to have a fresh set of eyes on it before you turn it in. While you may have read over your personal statement several times, there are still reasons that you will want someone else to read it over as well.