Being an Apologist _ You do not use your personal statement to explain why you lack certain skills or experience. The point of writing this short paragraph is to sell yourself and this involves highlighting your strengths instead of apologizing for your weaknesses which in itself is a sign of weakness. The time and place for discussing flaws in your suitability is the interview and at that point, you must focus on how you plan to overcome any holes in experience/skills etc.
Conducting background research from related sites This entails a visit to the Web site of your chosen school and other relevant Web sites from which you might glean information. The main purpose of conducting research is to ensure your essay will meet ALL the requirements of your chosen school in terms of word count and content, and that you will be able to zero in on the qualities they are looking for in an applicant and include these in your essay.Identifying a basic idea or theme