The body of your personal statement is going to be hard work _ you need to use around 50% of your word limit to give the admission representatives concrete evidence of why you stand out from the crowd in this application process. The body is also where you will be answering questions and giving examples of experience and affects of experience. Answers and evidence need to keep reflecting who YOU really are. If you're struggling to keep under the word limit, allocate each question a word limit as well.
OK, I've done some research and lots of thinking, now what? Write down some ideas and topics that you think are relevant and then expand them into sentences and paragraphs. Next show your personal statement to as many people as possible to get feedback and advice and draft it again and again until you are happy with it. Always read it with a critical eye and imagine you are the admissions officer for your chosen course and ask this question: Would you give you a place on this course after reading your personal statement and WHY? _ What should I focus on if I'm an EU or International student and English is not my first language?