8. Show your inferiority complex or your superiority complex _ Many applicants have trouble striking the balance between promoting themselves and not coming off as arrogant in their personal statement. A personal statement is a marketing document and has to showcase your strengths. Yet many applicants err on the side of humility, such as using self_deprecating language; or describing weaknesses and previous failings without explaining how they've worked to turn those weaknesses into strengths. Admissions committees do not admit candidates out of pity! Other applicants err on the side of conceit, giving the impression that they don't really need any advanced training because they know so much about the field and have so much experience. They fail to describe what they expect to gain from a specialized course of education. You want to walk the line between these extremes. Assert that you are very well_qualified to begin this course of study, and that you have the preparation, motivation, maturity and focus they seek. Then stress your planned specialization, what you will gain from attending their program, and how you need the training they offer to succeed as a professional.
The introduction and the body of the PS should be about your career and achievements. This is the area of the PS where you should demonstrate your capabilities and provide a compelling argument as to why you should be admitted. For freshman applicants, a PS should reflect one's background_for example, family, community, or school_and explain how this background has shaped one's dreams and aspirations. For transfer applicants, identify the intended major. Discuss how one's interest in the subject developed and describe any experiences in the field. This could include volunteer work, internships and employment, and participation in student organizations and activities. It is important to include what has been gained from one's involvement. It is good to elaborate on personal qualities, talents, accomplishments, and contributions or experiences that hold significance to you as an applicant. You should consider including personal qualities or accomplishments that you are proud of and include the ways these helped shape who you are.