An excellent introduction _ The first goal of any PS is to generate a compelling lead and engage the readers. Start with a powerful selling point to catch the reader's (usually an admission officer) eye. Given the high volume of application submissions, admission officers generally give each personal statement a quick scan before separating the outstanding submissions for a more thorough reading. Therefore, it is extremely important for the personal statement, specifically the lead, to be compelling and unique. This means that your words need to be short and punchy. The members of an admissions committee pore over thousands of submissions on a daily basis. From these, only a handful will catch their attention from the outset. They do not have the time to go over each of these essays, thus an essay's introduction should be arresting enough to make the readers want to continue reading on. An excellent introduction is therefore crucial if you wish your essay to stand out from the rest. In the next section, we will present ways to achieve an excellent introduction and some samples to demonstrate these.
The Interview Starting Point _ The personal statement is also the starting point for many interview discussions and questions. When committee members sit down to interview an applicant, they often have just a few minutes to skim the application. Your personal statement/essay provides the perfect amount of information for them. They can pick out a few key points and use it as the starting ground for your interview. If this is the only part of the application that they may read, you need to make it perfect.