In talking to Admissions Representatives across the country, there is one aspect of a personal statement they all agree on _ BE YOURSELF and let them get a feel for the type of person you really are. This includes your motivations and the ability to evaluate your personal experiences and the effect they had on you. If you can understand that 8 out of 10 personal statements fail to do this, then you are well on your way to being 1 of the 2 applicants in every 10 that stands out.
A PS is one of the most important components of your application because this document, when written correctly, will offer your readers, namely the admissions committee members, a quick glance into your life story so far and which direction you plan to take. You are inviting the reader to share your experiences as you disclose who you are as an applicant. Through your PS, you are providing them a general picture of your background and qualifications, knowledge of which will allow them to evaluate your suitability for admission to their school accurately.