The body of your personal statement is going to be hard work _ you need to use around 50% of your word limit to give the admission representatives concrete evidence of why you stand out from the crowd in this application process. The body is also where you will be answering questions and giving examples of experience and affects of experience. Answers and evidence need to keep reflecting who YOU really are. If you're struggling to keep under the word limit, allocate each question a word limit as well.
Resume Rewrite _ A personal statement should never be a mini_biography yet many applicants insist on doing little more than adding a chronology of their work experience, employment history and responsibilities of previous jobs. This does nothing to add to their desirability since the recruiting manager will glean all of this information from the rest of the resume. This is your chance to shine which means including details not included on the resume such as a description of 'soft' skills like analytical thinking and interpersonal skills.