So how do I know what universities want? Start by reading about the university, the course you want to study and the "entry profiles" as these will give you information about the type of student the university is looking for. Universities also want the truth so do not lie about your abilities and they want your writing so do not ask someone to write the personal statement for you. Some areas to cover include why you want to study this subject, what your future career plans are, what you do in your free time, what skills you have (academic and non_academic), what's interesting and/ or different about you.
This is the statement where there is a chance to clarify the distinctions between applicants whose academic records are quite similar and makes you unique. It is a forum for candidates to express how factors outside their school environment have improved or hampered their ability to increase existing academic and intellectual prospects.