8. Show your inferiority complex or your superiority complex _ Many applicants have trouble striking the balance between promoting themselves and not coming off as arrogant in their personal statement. A personal statement is a marketing document and has to showcase your strengths. Yet many applicants err on the side of humility, such as using self_deprecating language; or describing weaknesses and previous failings without explaining how they've worked to turn those weaknesses into strengths. Admissions committees do not admit candidates out of pity! Other applicants err on the side of conceit, giving the impression that they don't really need any advanced training because they know so much about the field and have so much experience. They fail to describe what they expect to gain from a specialized course of education. You want to walk the line between these extremes. Assert that you are very well_qualified to begin this course of study, and that you have the preparation, motivation, maturity and focus they seek. Then stress your planned specialization, what you will gain from attending their program, and how you need the training they offer to succeed as a professional.
If you miss any of the above, your application will already be short_changed. Word limits are fixed and if you can imagine yourself with the job of reading thousands of applications, you can understand why. Not answering any of the questions will give your application a one way ticket to the rejection pile. This will also help with the next step planning. _ Planning your Personal Statement _ Planning not only gives you an outline to work to, it also helps avoided the dreaded writers block. Chances are you have already had to plan and write many essays to get to this point, don't be complacent and skip this step as it may lead to omitting either required or useful information. Planning can also ensure that you don't give yourself room to babble or write a novel instead of a 500 word essay.