So how do I know what universities want? Start by reading about the university, the course you want to study and the "entry profiles" as these will give you information about the type of student the university is looking for. Universities also want the truth so do not lie about your abilities and they want your writing so do not ask someone to write the personal statement for you. Some areas to cover include why you want to study this subject, what your future career plans are, what you do in your free time, what skills you have (academic and non_academic), what's interesting and/ or different about you.
OK, I've done some research and lots of thinking, now what? Write down some ideas and topics that you think are relevant and then expand them into sentences and paragraphs. Next show your personal statement to as many people as possible to get feedback and advice and draft it again and again until you are happy with it. Always read it with a critical eye and imagine you are the admissions officer for your chosen course and ask this question: Would you give you a place on this course after reading your personal statement and WHY? _ What should I focus on if I'm an EU or International student and English is not my first language?