So how do I know what universities want? Start by reading about the university, the course you want to study and the "entry profiles" as these will give you information about the type of student the university is looking for. Universities also want the truth so do not lie about your abilities and they want your writing so do not ask someone to write the personal statement for you. Some areas to cover include why you want to study this subject, what your future career plans are, what you do in your free time, what skills you have (academic and non_academic), what's interesting and/ or different about you.
Highlight your accomplishments _ Some of your achievements may not fit into any categories on the application; talk about these accomplishments in the personal statement so they aren't left out. You could also use the personal statement to elaborate on an achievement that you are particularly proud of, but could not address in detail on another part of the app. Think of the personal statement as an opportunity to tell admissions officers anything you want them to know that wouldn't be perfectly clear otherwise. Don't be afraid to brag about yourself; your application is really all about selling a product__you__to the college.