A PS is one of the most important components of your application because this document, when written correctly, will offer your readers, namely the admissions committee members, a quick glance into your life story so far and which direction you plan to take. You are inviting the reader to share your experiences as you disclose who you are as an applicant. Through your PS, you are providing them a general picture of your background and qualifications, knowledge of which will allow them to evaluate your suitability for admission to their school accurately.
Your medical school personal statement needs to sell. Every single word has to sell your reader and answer the question: "Is it worth my time to read one more word of this essay?" To be persuasive is to sell your reader on your next sentence, your next paragraph, your next idea of your medical school essay.